AI in Action: Potential vs Reality

The upcoming workshop is about AI in action: Potential VS Reality. AI is everywhere, it is evolving faster than ever and its uses are expanding every day. Nowadays, it’s not just about access to AI, but how well are you leveraging it to transform your business? Some even argue that AI is going to level the playing field for all, as it becomes more affordable, accessible and efficient. With businesses going “all in” on AI, this workshop will dive into how to put AI to work and what comes next, where our AI experts will get you prepared for an AI-driven future with insights from real-world applications and practical tips.

Date : 30 September (Tue)
Time : 2:30pm – 5:30pm
Venue : HKGCC, Chamber Theatre, 22/F, United Centre, 95 Queensway, Admiralty
Fee :HK$ 900 for Members / HK$ 1,100 for Non-Members (PRPA Members can enjoy the member rate after verification, please pay after receiving the payment link.)
Language : Cantonese

Outline:
• The potential and myths of AI: Get AI to think and do what you want
• Top AI trends and predictions
• The reality of AI: How AI is used in communications, PR, marketing and more
• Effective AI prompts writing tips and AI agent development guide

Speakers:
⭐️ Ken Ip – Chairman, Asia MarTech Society
⭐️ Michael So-Founder, Artificial Intelligence Application Research Society

Learning outcomes:
After the workshop, participants will be able to
• Understand the latest trends in AI and gain action-ready insights to stay ahead
• Design better prompts and AI agents, avoid misleading/incorrect outputs, and automate workflow that enhance productivity and creativity

Target Audience:
Corporate communications professionals, marketing professionals, business development professionals, business owners, and anyone who is interested in AI applications.

Registraiton 🔗: https://lnkd.in/erQrtTA9

* Participants who attended all four workshops will be awarded a “Certificate in Applied Corporate Communication” co-issued by HKGCC & PRPA.