With over two decades of experience in strategic investment, innovation, and e-commerce technology development, Michael C.S. So brings a wealth of cross-disciplinary expertise to his role as Founder of AiX Society (Artificial Intelligence Application Research Society), where he also serves as AI Transformation Consultant and Researcher.

Michael holds a Bachelor’s Degree in Risk Management and Business Administration from Lingnan University (Hong Kong), a Graduate Certificate in Technology Management from the University of Queensland (Australia), and a Graduate Certificate in IPO and Private Equity from the HSBC Business School of Peking University (China).

Throughout his career, Michael has held executive positions in international enterprises and listed companies — including Executive Director of a main board listed company, Independent Non-Executive Director (INED) of two GEM-listed firms, and Chief Operating Officer of a U.S.-based OTT company. He is also the founder of two Hong Kong–listed company–associated firms, specializing in e-commerce and e-learning solutions, both of which he successfully led for over nine years.

In 2021, Michael turned his focus to Web3 and emerging digital ecosystems, spearheading projects in Metaverse development, NFTs, and blockchain technology. During his tenure as Chief Innovation Consultant at Mirum Agency, WPP Group in 2022, he earned the Certified Metaverse Expert credential and completed seven major metaverse projects in partnership with multinational corporations, property developers, and government agencies.

Since December 2021, Michael has also served as Special Advisor to the Associate Vice President (Academic Affairs & Public Relations) at Lingnan University, advising on digital marketing, alumni engagement, and fundraising strategies. In 2023, he was appointed Adjunct Assistant Professor at the Lingnan University Graduate School, teaching in the Master of Social Entrepreneurship and Innovation Management program.

As a Certified AI Expert (Blockchain Council), Michael now leads AiX Society as both a consultant and researcher, focusing on the strategic integration of AI into enterprise management, workflow automation, and governance systems. He is also an AI columnist for HK01 and Sin Chew Daily, exploring how AI transforms industries, decision-making, and organizational design.

Michael’s mission with AiX Society is to build Asia’s most trusted AI transformation ecosystem — combining research, education, and practical consultancy to help businesses and professionals transition into the AI-first era with confidence, creativity, and purpose.