How Hong Kong Ecommerce Owners Can Use DingTalk to Win the Double 11 Battle

By DingTalk Club Community Editorial Team

DingTalk Double 11 ecommerce China 2025: Every November, the ecommerce world in China enters its version of the Super Bowl — Double 11 (Singles’ Day). Billions of orders flood online stores in just 24 hours, and behind every successful brand is not just a marketing genius, but a highly coordinated back-end team.

This year, more ecommerce owners are turning to DingTalk, Alibaba’s enterprise collaboration platform, to manage the storm. At DingTalk Club, we’ve seen members using the app not just as a chat tool, but as a complete command center for running 11.11 operations.

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Why DingTalk Double 11 ecommerce China 2025 Matters for Sellers

Double 11 has evolved into a complex, multi-phase campaign: pre-sales, live-streams, flash sales, after-sales support. Managing that through WeChat groups or spreadsheets is a recipe for chaos.

The platform offers something unique — it merges communication, task automation, workflow management, and AI assistance in one ecosystem. For ecommerce owners juggling multiple platforms (Tmall, Douyin, JD.com, Xiaohongshu), it becomes the digital “war room” where everyone stays aligned.

In short: It keeps your team fast, focused, and fearless.

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Step 1: Build Your 11.11 Command Center

Create a dedicated workspace just for your Double 11 campaign.
Name it something like “11.11 Sales Task Force 2025.”
Within that space:

• Set up groups for Marketing, Customer Service, Warehouse & Logistics, and After-Sales.
• Assign clear roles and use DingTalk’s Approval Flows for quick decision-making.
• Create automated alerts — for example:
  • “SKU low stock” → alerts logistics + marketing.
  • “High return rate” → alerts product team + CS lead.
• Add a shared calendar for campaign milestones: pre-sale date, coupon drops, livestream schedule, and shipping deadlines.

Pro tip: Pin your “Daily Mission” document at the top so every team member knows what’s expected.

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Step 2: Train and Simulate Before the Storm

In the two weeks before Double 11, use DingTalk’s video meeting and live broadcast functions to run quick training sessions.

Simulate:

• Sudden order surges.
• Refund/complaint handling.
• System downtime.

By rehearsing responses inside DingTalk, you stress-test your operations before the big day.
Teams that rehearse usually react 3 times faster when chaos hits.

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Step 3: Go Live — and Keep Everyone in Sync

On Double 11 itself, treat DingTalk as your Mission Control.

• Marketing can send instant updates to all departments when influencer campaigns or coupons go live.
• Logistics can post hourly fulfilment status and trigger backup shifts via Smart Workflows.
• Customer service teams can use AI Assistants in DingTalk to answer repetitive questions or escalate complaints automatically.
• Use real-time dashboards (integrated with ERP or OMS) to track orders, delivery delays, and warehouse load.

All updates stay in one ecosystem — no need to jump between 10 apps or lose track in long chat threads.

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Step 4: Celebrate, Review, Improve

When the dust settles, DingTalk helps you document the entire campaign.

• Export workflow data for your post-mortem analysis.
• Record team feedback in a shared meeting note.
• Use the “Praise” function to recognise team heroes — from warehouse staff to CS agents.

Next year, you’ll have a ready-made template and performance data inside DingTalk to do even better.

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Pro Tips from DingTalk Club Members

• “We used DingTalk’s low-code app builder to track influencer ROI in real time. It replaced six Excel sheets.”
• “Our logistics team created an automated shift-change reminder using DingTalk Bots — zero missed handovers.”
• “Customer service handled 40 % more tickets thanks to shared macros and auto-routing.”

These stories remind us that the real Double 11 champions aren’t just marketing teams — they’re operations teams using smart tools.

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SEO Keywords to Help More Sellers Find You

If you’re publishing your store blog or website, remember to include:
DingTalk for ecommerce operations, Double 11 China, 11.11 sales management, ecommerce workflow automation, China online sales tools, DingTalk team coordination.

They’ll boost your visibility among merchants searching for Double 11 best practices.

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Join the DingTalk Club Community

DingTalk Club is where entrepreneurs, ecommerce owners, and AI enthusiasts share how they use DingTalk to run smarter businesses — from Hong Kong and Malaysia to the Greater Bay Area.

Follow us for workshops, tutorials, and community visits to Alibaba’s Hangzhou and Shenzhen centres.
Let’s make every Double 11 smoother, faster, and smarter — together.

👉 Visit www.DingTalk.Club | Follow @DingTalk Club on LinkedIn